The Basics of Internet Marketing
Internet marketing refers to the advertising and marketing of products and services through the internet. The term internet marketing is interchangeably used with online marketing, web marketing and digital marketing.
According to the Pew Research Center, 84% of the American adults use the internet in 2015 and about 40% of the world population has access to the internet, compared to only 1% in its early stage in 1995. You might say, only 40%? Yes, but that is almost 3 billion people! To add to that, Americans use electronic media more than 11 hours a day!
With the above mentioned statistics, internet has become one of the primary sources to attract customers. It is one of the most powerful and effective tools you can use to grow your business and help you reach more people across the globe. Here are some of the different forms used in internet marketing:
Social Media Marketing
Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. Examples of social media sites are Facebook, Twitter, LinkedIn, YouTube and Instagram where people can create public profiles and be able to interact or create a relationship with others. If you have your business on social media, it will be easier for your customers to communicate and share their experiences with their friends.
Email Marketing is an efficient way to stay connected with your customers while promoting your business. The customer must sign up for the company’s email list or newsletter, then the company or individual sends out email to them on a regular basis to constantly remind them of their products and services. It aims to attract new customers and to encourage customer loyalty from existing subscribers. Often times, email marketing comes with benefits to the subscribers too through discounts or special offers.
Affiliate Marketing works two ways. It is the process of promoting someone else’s product and you earn a commission in return. Or, when a business pays someone to promote his or her product, service or website.
Search Engine Optimization
Search Engine Optimization, also known as SEO, is the process of affecting the visibility or ranking of a website in the search engine’s unpaid result. Generally, the higher the ranking in the search engines, the more visitors the website will get.
Content Marketing is a strategic marketing approach focused on delivering high quality, valuable and relevant content to attract and retain specific audience. Its objective is to drive profitable customer action.
Others might refer to this as blogging. However, in my opinion, a blog is a venue where someone just writes about their day or their thoughts. But most blogs nowadays use content marketing. Here are some of the top internet marketing blogs that you might want to check:
These are only a few of the many different ways use in internet marketing. See which one fits best in your business. Most of the time, individuals and businesses use a combination of different forms of marketing depending on the goals that they want to achieve. Which ones fits you best?