5 Ways To Generate Leads For Your Business

5 Ways to Generate Lead for your Business

Generate leads for your business and start making money

You are very excited because you are done setting up your business.  Now what?  Sit back, relax and wait for customers to come?  Wait a minute, there’s more work to be done.  But you can relax because here are some ideas on how you can generate leads for your business.  Generating leads is one of the main problems encountered by people who are new to online marketing.

A lead is a person who has indicated interest in your product or service.  Let’s say, you are doing a research online and you found this ebook or article regarding the topic that you are researching.  However, before you can access that article or ebook, you first have to provide your email address and the ebook or article will be sent to your mailbox.  You then became a lead for that company.  Having that piece of information (which is your email address), gives them an opportunity to open a communication with you with the hope that you will at some point become a customer.

A lead generation is a process of attracting strangers and prospects to become a lead.  If you own a brick and mortar business, you will not only rely on your existing customers or people who are passing by to be your customers.  Otherwise, your business will suffer.  You will have to be proactive and find ways on continuously having new customers.  With lead generation, you attract the stranger that you know is interested in something that you are offering them, it makes it easier for them to want to buy from you at some point.

5 ways to generate leads

  • Ebook

Write an ebook that is related to your product or service.  Make sure that this ebook is highly informative.  You might mention your company, product or service a few times but do not make it so pushy.  Remember that people wants to be informed and not sold.

  • Webinar

This is a good tool to educate your prospects regarding the problem that they have and the solution/s that you are offering them.  Webinars are among the best conversions for those warm leads.

This webinar might interest you

  • Social networks

40% of people spend more time socializing on social media than they do face to face.  Most likely everyone you know is a part of some form of social media.  Social media is a marketer’s friend … a lot of information is readily shared on various social media.  The trick is finding the right one that works best for you.

  • Create an engaging or informative video

Videos are a good way to educate your market.  You can also establish yourself as an authority in your niche by creating a different videos pertaining to your market/niche.  Entertaining video is also a good way to catch people’s attention.

  • Infographics

An Infographics is a visual image used to show information or data.  It is intended to communicate complex idea clearly and quickly.  Infographics are usually very effective as 90% of information transmitted to the brain is visual.

An effective way to generate leads is to create a Lead Magnet.  A lead magnet is some kind of a bribe.  It is an incentive you offer potential buyers or customers in exchange for some information such as name, email address or phone numbers.  Others also call it freebies.

Hand drawing Lead Generation Business Funnel concept with white chalk on blackboard.
Hand drawing Lead Generation Business Funnel concept with white chalk on blackboard.

These are only a few of the many ways to generate leads.  Keep generating leads on a consistent basis and your business will also keep growing.

Internet Marketing

The Basics of Internet Marketing

Internet marketing refers to the advertising and marketing of products and services through the internet.  The term internet marketing is interchangeably used with online marketing, web marketing and digital marketing.

According to the Pew Research Center, 84% of the American adults use the internet in 2015 and about 40% of the world population has access to the internet, compared to only 1% in its early stage in 1995.  You might say, only 40%?  Yes, but that is almost 3 billion people!  To add to that, Americans use electronic media more than 11 hours a day!

With the above mentioned statistics, internet has become one of the primary sources to attract customers.  It is one of the most powerful and effective tools you can use to grow your business and help you reach more people across the globe.  Here are some of the different forms used in internet marketing:

Social Media Marketing

Social Media Marketing refers to the process of gaining website traffic or attention through social media sites.  Examples of social media sites are Facebook, Twitter, LinkedIn, YouTube and Instagram where people can create public profiles and be able to interact or create a relationship with others.  If you have your business on social media, it will be easier for your customers to communicate and share their experiences with their friends.

Email Marketing

Email Marketing is an efficient way to stay connected with your customers while promoting your business.  The customer must sign up for the company’s email list or newsletter, then the company or individual sends out email to them on a regular basis to constantly remind them of their products and services.  It aims to attract new customers and to encourage customer loyalty from existing subscribers.  Often times, email marketing comes with benefits to the subscribers too through discounts or special offers.

Affiliate Marketing

Affiliate Marketing works two ways.  It is the process of promoting someone else’s product and you earn a commission in return.  Or, when a business pays someone to promote his or her product, service or website.

Search Engine Optimization

Search Engine Optimization, also known as SEO, is the process of affecting the visibility or ranking of a website in the search engine’s unpaid result.  Generally, the higher the ranking in the search engines, the more visitors the website will get.

Content Marketing

Content Marketing is a strategic marketing approach focused on delivering high quality, valuable and relevant content to attract and retain specific audience.  Its objective is to drive profitable customer action.

Others might refer to this as blogging.  However, in my opinion, a blog is a venue where someone just writes about their day or their thoughts.  But most blogs nowadays use content marketing.  Here are some of the top internet marketing blogs that you might want to check:

These are only a few of the many different ways use in internet marketing.  See which one fits best in your business.  Most of the time, individuals and businesses use a combination of different forms of marketing depending on the goals that they want to achieve.  Which ones fits you best?