Generate leads for your business and start making money
You are very excited because you are done setting up your business. Now what? Sit back, relax and wait for customers to come? Wait a minute, there’s more work to be done. But you can relax because here are some ideas on how you can generate leads for your business. Generating leads is one of the main problems encountered by people who are new to online marketing.
A lead is a person who has indicated interest in your product or service. Let’s say, you are doing a research online and you found this ebook or article regarding the topic that you are researching. However, before you can access that article or ebook, you first have to provide your email address and the ebook or article will be sent to your mailbox. You then became a lead for that company. Having that piece of information (which is your email address), gives them an opportunity to open a communication with you with the hope that you will at some point become a customer.
A lead generation is a process of attracting strangers and prospects to become a lead. If you own a brick and mortar business, you will not only rely on your existing customers or people who are passing by to be your customers. Otherwise, your business will suffer. You will have to be proactive and find ways on continuously having new customers. With lead generation, you attract the stranger that you know is interested in something that you are offering them, it makes it easier for them to want to buy from you at some point.
5 ways to generate leads
Write an ebook that is related to your product or service. Make sure that this ebook is highly informative. You might mention your company, product or service a few times but do not make it so pushy. Remember that people wants to be informed and not sold.
This is a good tool to educate your prospects regarding the problem that they have and the solution/s that you are offering them. Webinars are among the best conversions for those warm leads.
- Social networks
40% of people spend more time socializing on social media than they do face to face. Most likely everyone you know is a part of some form of social media. Social media is a marketer’s friend … a lot of information is readily shared on various social media. The trick is finding the right one that works best for you.
- Create an engaging or informative video
Videos are a good way to educate your market. You can also establish yourself as an authority in your niche by creating a different videos pertaining to your market/niche. Entertaining video is also a good way to catch people’s attention.
An Infographics is a visual image used to show information or data. It is intended to communicate complex idea clearly and quickly. Infographics are usually very effective as 90% of information transmitted to the brain is visual.
An effective way to generate leads is to create a Lead Magnet. A lead magnet is some kind of a bribe. It is an incentive you offer potential buyers or customers in exchange for some information such as name, email address or phone numbers. Others also call it freebies.
These are only a few of the many ways to generate leads. Keep generating leads on a consistent basis and your business will also keep growing.